About Us

It Started with Rock Bottom

No followers. No funding. Just a spiral notebook, a stubborn belief, and the will to rebuild a broken routine.

We didn’t set out to build a brand. We just wanted to help people like us – stuck, burnt out, and overwhelmed by wellness hype – find clarity again.

Founder thinking moment

The Day Everything Broke

We didn’t launch with investors or a hype team. We started with a broken routine, low energy, and a deep frustration with the wellness world. Complicated advice. Unrealistic expectations. We felt like we were always starting over — and getting nowhere.

SUDEWI was our answer. A commitment to simplify wellness, respect people’s time, and build something that feels possible even on your worst day.

From PDF → Movement

It began with a 30-day eBook shared with friends. That book helped people. So we wrote another. And another. Each version better, simpler, more human. By 2024, 1,000 people had joined us. Now we’re building an ecosystem.

What We Believe

🧠 Science, Not Fads

Everything we do is rooted in evidence, not trends.

❤️ Real People First

Our work is built for parents, professionals, and real lives.

⏱ Time-Efficient

We respect your time. Small actions create massive results.

Milestones That Mattered

  • 2023: First eBook published, FitAI Kickstart
  • 2024: 1,000+ users, newsletter community launched
  • 2025: SUDEWI ecosystem expands: nutrition, tools, recovery, and more

This Isn’t About Us. It’s About You.

You’ve tried plans that didn’t fit. Followed advice that didn’t last. If you’re still reading, maybe you’re ready to stop starting over. Let’s build something sustainable — together.

Get Your Free Plan →

Over 12,000+ people have downloaded and transformed their routines. No spam. Just a smarter start.

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